Privacy Policy

If you order something, we need your details to ensure that we can deliver your order. But we always handle your data with care. We take care of them and keep them safe. We are happy to tell you here what we do with your personal data and why we need it. If you have any questions after reading our privacy policy, please feel free to contact our customer service.

This privacy policy may change from time to time if new developments give cause to do so. We recommend that you regularly consult this privacy policy so that you are aware of these changes. You will always see the last date of change here.

This privacy policy was last modified on October 30, 2019.

Who is responsible for the processing of my personal data?

Crush Denim B.V. (“”), located at Tokyostraat 1, 1175RB Lijnden The Netherlands, is responsible for processing data as described in this privacy policy.

When does this privacy policy apply?

This privacy policy applies to all personal data that processes anyone who has (had) contact with, such as our visitors, customers, and business contacts related domains.

What are the personal data?

Personal data is all data that can be traced back to you as an individual. Just think of your name, telephone number, address, or email address. But also, data such as your IP address or customer number are personal data. And other data that is unique to you, such as your order history or surfing behavior.

From whom do we process personal data, and how do we get this data?

We process the personal data of anyone who has (had) direct or indirect contact with, such as (business) customers and contact persons of partners.

We receive the information directly from you when you visit our website, create an account, and enter certain information or when you contact our customer service.

In some cases, we receive your data from others. When someone sends a gift directly to you, we welcome your name and address details. We may also receive information from other parties, but only if you have permitted them to provide certain information to us.

What data do we process about you, what do we use it for, and how long is it stored? Data for processing your order

If you order something, we need certain information from you to deliver your order and keep you informed about your order. This information is also required for any returns or repairs.

For this, we collect your name, email address, delivery address (es), payment details, and your telephone number.

The data is necessary to execute the agreement you have concluded with us (or with one of our sales partners). By law, we must keep the data related to your order for seven years.

Information in your account

We store the following information in your account: your name, (delivery and residential / business) address (es), telephone number, email address, date of birth (if you have provided one), payment details, gift certificates, and gift cards.

We also store your order history in your account, including selected delivery options, including the digital items and subscriptions you have taken out.

Also, we store the interests you have specified in your account, namely your wish list, any linked apps, and your email and personalization preferences.

Our customer promise is to make our customers' lives more comfortable and more fun. That is why we keep the data in your account as long as you are an active customer with us. If you have not logged in with us for seven years, we will delete all your data. You can also request at any time to have your data deleted from your account.

Information about your contact with customer service

You can contact customer service 24/7. You can call, email, or chat with us or send us a message via social media, such as Facebook and Twitter. We use the data stored in your account to contact you in response to your question or complaint to us.

We can help you faster next time by saving your data. Therefore, we keep notes about customer contact with our sales partners and us as long as you are an active customer.

A telephone conversation can be recorded for training and analysis purposes. We have a legitimate interest in using these interactions to improve our services. We save the telephone conversation for one month.

When you send us a private message via Twitter or Facebook, the messages will be stored by us for a maximum of 6 months, or shorter if you delete the message yourself earlier.

Improve the shopping experience based on general information and sales statistics
When you view an article on, you will also see other papers that we recommend (for example, under the heading "Look further" or "Others also viewed"). These recommendations are based on the article or category you are currently viewing. We know that customers who bought that item were also interested in the other things based on statistics. These recommendations are not personal: anyone considering that article will see the same advice. If you search for a particular duvet cover, everyone will see the same comparable blankets or fitted sheets. Or we show you what other users were looking for based on your search. You can also see this form of improving your shopping experience in a physical store. For example, articles of the same type or that belong together are usually placed together. And the salesperson also knows what is popular and what other customers bought when they came to the store with the same question.

Personalization based on your account details and search, surf, and purchase history at
If we know who you are (you will see your name at the top of the homepage), we can make the store even more personal for you, just like in your favorite physical store. The store assistant knows you and can make good recommendations based on your previous purchases and interests.

Just like that store clerk, we also make recommendations. We look at what you previously searched or bought from us, your wish list, and what interests you showed by looking at specific items in our store. So we do not give the book you just bought as a reading tip. We do this based on your surfing, searching, and purchasing behavior. We will not look back longer than two years. We collect this information based on cookie techniques, your IP address, and the unique number linked to the mobile device you surf.

We do not use this data to show you different prices when you visit than to other customers. It is possible that when you call us again, we have adjusted the cost of some products and that prices differ between the Netherlands and Belgium.

We are interested in applying this personalization, namely to make your life easier and our store better. You will find what you are looking for faster and not be bothered with articles and categories that are not relevant to you. If you don't appreciate personalized recommendations, you can turn them off in your account.

Self-set preferences
You can indicate your preferences with us at various places. For example, you can want to be kept informed about something or put items on your wish list. Even if there is a new release of, for example, a game, you can already sign up for it in advance. You can turn off these preferences yourself at any time.

Data for marketing

Personalized emails
We regularly have offers, special promotions, and news that we want to share with you. We are happy to share it via email. If you have an account with us and have placed one or more orders, we will email you suggestions, information about our items and services based on your purchases, and review requests. If you permit us to do so, we can also email you other information, such as the daily offer, general promotions, or personal recommendations and information. These personal recommendations are based on your purchases and visit history from up to 2 years ago to make the email content more interesting for you. If you prefer not to receive this type of information, you can immediately unsubscribe from newsletters in your account.

Personalized advertisements
We, our ad networks and media agencies, can show you ads on and other websites. This is done based on your previous visits to our websites and the websites of third parties. Your surf, search, and purchase behavior is collected based on cookie techniques, your IP address, and the advertising number linked to the device with which you surf. We only do this if you have permitted the placing of cookies. A limited retention period applies to cookies, and that period differs per cookie. Learn more about cookies and how to set your cookie preferences.

Data for reviews & questions and answers
We love reviews. And our customers too. Because reviews help you find what you are looking for.

When you write a review, you choose whether your personal information or name is visible to other visitors. You can also use an alias. You can also indicate whether we contact me about your review.

We only post reviews with your permission. Because reviews long valuevol are for customers, we keep a review until you ask us to delete it or until the review is deleted by us under the review conditions.

Information for competitions and promotions
If you participate in a promotion or competition, we will ask you for information, such as your name, address, and e-mail address. We need these to carry out the advertisement and announce the prize winner (s).

We collect this information with your permission. You can find exactly what your data will be used for and how long we keep it in the relevant competition or promotion conditions.

Data to prevent fraud
Nobody is waiting for security incidents and fraud, including us. That is why we use personal data (including IP addresses and search, surfing, and purchasing behavior) to investigate, prevent, and combat unauthorized access and fraud. For this, we can also use the services of external service providers.

Social media
If you use social media such as Facebook, you can use the 'like and share' buttons on to share articles that you find fun, useful, or useful with your friends on your social media account. cannot access your social media account. We recommend that you carefully read the social media parties' privacy policy where you have a budget to know how your data is used and how you can adjust your settings.

Distribution and logistics partners
We work with distribution partners to process your order. These parties receive your customer number, order number, name, and delivery address to ensure that they can process your package correctly.

We also work together with various logistics partners, such as PostNL, BPost, and Dynalogic. Our logistics partners receive your name and the delivery address from us. They need this information to deliver your package to the address you have chosen.

Sometimes we have to pass on personal data to the government. This can first occur if individual government institutions need this information to perform their duties, such as the tax authorities. The police or judicial authorities may also need certain information in the event of fraud or abuse. Finally, certain supervisors can gain access to personal data in the context of an investigation.

How are your data secured? takes many measures to protect your data. Both organizational and technical. We have a group of in-house specialists who work daily to secure our systems and look for vulnerabilities. We ensure that your data is only accessible to employees for whom they must work through strict access control. Besides, at, we regularly have our security tested by external experts. Do we give your data to someone else? Then we demand that the other person handles your data just as carefully as we do. If you feel that this is not happening, please let us know via our customer service.

What rights can you exercise concerning your data?
Right to information
You have the right to an understandable and transparent explanation of how we handle your data and which rights you can exercise in that regard. In this privacy policy, we have extensively explained which data we collect from you and how we handle your data.

Right of access
You have the right to request access to the information we have available about you at any time. You can order this in your account. We process applications within 30 days at the latest.

Right to correction
You have the right to have your data corrected if it is incorrect or outdated and / or to have it completed if it is incomplete. You can do this 24/7 in your account.

Right to object
You have the right to object to your data processing if you disagree with how we process your data. This right applies to the data we use for direct marketing. For example, you can ask us to use your data for personalized recommendations on the website. You can arrange this yourself in your account. In addition, this right also applies to other data that we use based on our legitimate interests. For example, you can choose to forget and continue to ignore the data about your surfing and search behavior. You can also arrange this yourself in your account. We process applications within 30 days at the latest.

Right to data portability
You have the right to receive data that you have provided to us in the context of the agreement (s) you have concluded with us in a machine-readable format so that you can save in a database of you or another party. This concerns your name, address and residence details, and order history. We offer you the option to download this data in a machine-readable format into your account.

Right to Restriction
You have the right to request the restriction of the processing of your data. This means that we may keep your data but not use it. This right arises in several cases. If you believe this is the case, you can contact us through customer service.

Right to be forgotten/request to delete the account
You have the right to request that we delete any information we have about you. When you submit a request to delete your account, we will delete data that can be traced back to you, except for the data we must or may keep based on the law. We offer you the option to submit a request to your account.

Right to file a complaint
You have the right to file a complaint about how we handle your data. If you have a complaint, we prefer to resolve it with you ourselves. Please contact our customer service for this. But you also have the right to file a complaint with our Data Protection Officer. You can do this by emailing Finally, you have the right to submit your complaint to the Dutch Data Protection Authority.

If you have any questions about how handles personal data, please feel free to contact our customer service. We are happy to help you.